Personal branding applied to private life, is it possible? Creativity is certainly transversal in the existence of each of us, going to vivify work, relationships and our physical and mental well-being. In personal branding creativity is dressed in a conscious design, it must in fact be conceived as part of a whole to be communicated. This whole that is communicated is the image of ourselves, an image that must be as rich, interesting, multifaceted as possible, naturally tailored, adherent to the truth. The site like the social media account lives of this type of communication studied, for which there are competent professional figures. But personal branding is also something else extending beyond working hours. I love everything that is whole and individual, in the literal sense of the term: undivided, united, coherent. So I’m talking about a personal branding that embraces all aspects of life, the professional one like the private one, without interruption. Creativity can and must be the fundamental resource for understanding all these, sometime polar, sectors that oscillate between private and professional. What I’m talking about is the possibility of enhancing areas and moments, approaching them and experiencing them with awareness, even the private sector with the same attention that it gives to the professional sphere. Like a table set with unique and different dishes, but that overall is the most beautiful thing you can imagine. Art with the artistic process is able to embrace opposites and connect them through a vital current. Art sets in motion what various motives had stopped. This approach can be successfully applied to all aspects of the existence, to keep the whole alive and entire, one’s individuality understood as a whole, and as a process in becoming.
